General Manager - Operations

Learn more about the General Manager Position with Certa ProPainters, Ltd.

Working as a General Manager

Certa ProPainters, Ltd. is a franchisor of more than 360 independently owned and operated CertaPro Painters® franchised businesses located throughout the United States and Canada. Founded in 1992, CertaPro Painters® is the largest residential and commercial painting franchise in North America, and has created a customer experience that is unmatched. This is what has made us North America’s Most Referred Painting Company®.

Certa ProPainters, Ltd. is looking for a result-driven, highly motivated, solution-oriented General Manager. The primary role of the General Manager is to lead franchisees throughout the United States and Canada to maximize sales, customer experience and profits in the painting and decorating business. The Franchise Business Consultant reports to the Regional Vice President.

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Essential Functions

  • Provide guidance and leadership to franchisees related to the successful operation of a
    painting and decorating business (marketing, sales, production, financial, hiring and skill
  • Continual coaching and skill development.
  • Facilitate the financial and lifestyle goals of their franchisees and ensuring that divisional
    and organizational directives are achieved.
  • Review, evaluate and provide feedback to franchisees.
  • Day-to-day operational support.
  • Development of strategic business plans with franchise owners.
  • Facilitate and support franchisees and their key staff as it relates to recruiting, training
    and development of their people.
  • Manage and deploy marketing cooperatives and branding strategy.
  • Goal Setting & Review on a consistent basis with the franchisees they support.
  • Drive and achieve divisional revenue targets.
  • Facilitate, develop and organize training seminars, workshops and franchise owner
    “Flight Groups”.
  • Provide input into the development of new operational systems and programs.
  • Create a team budget on an annual basis.
  • Provide monthly divisional trending.
  • Regular profit and loss / trend reviews with franchisees.
  • Strategic focus on the organizational key performance indicators (KPI’s).
  • Identify and incorporate best practices into program plans.
  • Deliver conference content.
  • Consult with the Regional Vice President on performance, organizational and leadership
  • Facilitates regional online and instructor led training.
  • Field visits as required.
  • Provide leadership within the Line Team.
  • Plan and coordinate franchise functions to build morale and improve communications.
  • Build and maintain relationships with key vendor partners.
  • Additional responsibilities as required.
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Qualifications and Requirements

  • A Bachelor’s degree.
  • Five years of Operations experience.
  • Five years of achieving results through leading people.
  • Must have a proven sales background.
  • Proactive and able to work independently.
  • Have brand experience knowledge.
  • Previous business ownership and/or experience in franchising a plus.
  • Highly qualified candidates will have significant experience in coaching, planning,
    financial statements and leading high performing business teams.

Knowledge and Skills Required

  • Has articulate written and verbal communication skills.
  • Microsoft Office (Word, PowerPoint and Excel).
  • Strong computer skills.
  • Strong coaching skills.
  • Possesses strong organizational skills.
  • Strong presentation and facilitation skills.
  • Strong effective meeting skills.
  • Conflict Resolution.
  • Strong Financial Acumen.

Evaluation of Performance

  • Franchisee sales / growth and profitability.
  • Customer experience.


  • Must be willing to travel up to 50% of the time.
  • Remote position.

Certa ProPainters, Ltd. is an equal opportunity employer.